Privacy Policy

At Flareira, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.flareira.com or make a purchase from us. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Who We Are

Flareira is an online retailer of fine jewelry and fashion accessories, operating from Hong Kong SAR, China. For any privacy-related inquiries, you may contact us at:

  • Email: support@flareira.com
  • Website: www.flareira.com

2. Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our Site.

Information You Provide:

  • Name, email address, phone number, and billing/shipping address when you place an order or create an account.
  • Payment information (processed securely by our payment providers; we do not store full card details).
  • Communications you send us, including customer service inquiries and feedback.
  • Any information you voluntarily provide when subscribing to our newsletter or participating in promotions.

Information Collected Automatically:

  • Device information such as IP address, browser type, operating system, and device identifiers.
  • Usage data including pages visited, time spent on pages, links clicked, and referring URLs.
  • Cookie and tracking data (see Section 7 for details).
  • Location data derived from your IP address.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Order fulfillment: To process, confirm, ship, and manage your orders and returns.
  • Customer support: To respond to your inquiries, complaints, and requests.
  • Account management: To create and maintain your customer account.
  • Marketing communications: To send you promotional emails, new arrivals, and special offers, where you have opted in or where permitted by law. You may unsubscribe at any time.
  • Site improvement: To analyze usage patterns, troubleshoot issues, and improve the functionality and content of our Site.
  • Fraud prevention: To detect, investigate, and prevent fraudulent transactions and other illegal activities.
  • Legal compliance: To comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing (Where Applicable)

Where required by law (such as under the GDPR for customers in the European Economic Area), we process your personal data on the following legal bases:

  • Contract performance: Processing necessary to fulfill your order or manage your account.
  • Legitimate interests: For fraud prevention, site security, and improving our services.
  • Consent: For marketing communications and non-essential cookies, where you have given explicit consent.
  • Legal obligation: Where we are required to process data to comply with applicable law.

5. How We Share Your Information

We do not sell your personal information. We may share your data with trusted third parties only as necessary to operate our business:

  • Payment processors: To securely process your transactions (e.g., Shopify Payments, PayPal, Stripe).
  • Shipping and logistics providers: To fulfill and deliver your orders.
  • Email and marketing platforms: To send transactional and promotional communications (e.g., Klaviyo).
  • Analytics providers: To understand Site usage and improve our services (e.g., Google Analytics).
  • Legal and regulatory authorities: Where required by law, court order, or to protect our legal rights.

All third-party service providers are contractually required to handle your data securely and only for the purposes we specify.

6. International Data Transfers

Flareira operates from Hong Kong SAR, China, and your data may be processed or stored in countries outside your own. Where data is transferred internationally, we take appropriate measures to ensure your data is protected in accordance with applicable privacy laws, including the use of standard contractual clauses or equivalent safeguards where required.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and deliver relevant content.

  • Essential cookies: Required for the Site to function (e.g., shopping cart, login sessions). These cannot be disabled.
  • Analytics cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
  • Marketing cookies: Used to deliver personalized advertisements and track campaign performance.
  • Preference cookies: Remember your settings and preferences for a better experience.

You can manage or disable non-essential cookies through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect Site functionality.

8. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Specifically:

  • Order and transaction records are retained for a minimum of 7 years for tax and legal compliance.
  • Customer account data is retained for as long as your account remains active, or as needed to provide services.
  • Marketing data is retained until you unsubscribe or withdraw consent.

When data is no longer required, we securely delete or anonymize it.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to legal retention obligations.
  • Restriction: Request that we limit the processing of your data in certain circumstances.
  • Portability: Request a copy of your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests or for direct marketing purposes.
  • Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at support@flareira.com. We will respond within 30 days. We may need to verify your identity before processing your request.

10. Children's Privacy

Our Site is not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately at support@flareira.com and we will take steps to delete such information.

11. Security

We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. These include SSL/TLS encryption, secure payment processing, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: support@flareira.com
  • Website: www.flareira.com

If you are located in the European Economic Area and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection authority.